Over 30 years ago in the heart of a popular Cape Town suburb, a biscuit “Made with Love!” was conceived. Inspired by a love for something sweet, coupled with years of experience and encouraged by a supportive family, the founders gave birth to the legendary Eet-Me Cookies.

“Eet-Me Cookies started with a rolling pin and a cookie cutter. Never in our wildest dreams did we think that our products would have achieved an almost fanatical following by those craving for these cookies “Made with Love”, said one of its founders.

Eet-Me Cookies has distinguished itself as a made to order business; able to manage both small and large runs by an all-female production team. Originally established in the ‘Home Made’ niche market where our Shortbread and Crunchies became immediate household favourites, our cookies are mainly handmade using traditional recipes handed down over generations. Currently located in Lansdowne, South Africa, Eet-Me Cookies serves both local and national markets.

Originally founded by Khaleel Sayed in 1993 at the cusp of the new South Africa. Khaleel hails from the prominent Cape Town business family of Sayed’s of Sayed & Sons. An established master in the network marketing business, he set about applying strong business principles and technical skills (an electrical engineer by trade) together with his wife, Dad, brother and brother’s wife. A true family business. With years of experience in the supermarket and bakery trade, and a love for something sweet, they set to share their baking prowess with biscuits ‘Made with Love!”

Khaleel fell ill in 2021 and his son, Raees Sayed has subsequently taken over the company.

Eet-Me Cookies places huge pride and effort on its ability to deliver, with a continuous focus on developing ranges of biscuits for discerning tastes. The company has expanded it’s horizons from it’s original focus on agency markets to incorporating gift pack ranges which caters to the specific requirements of customers such as wedding favours, corporate gifts etc and catering to the need for special occassions such as religious special days and functions.

“Our manufacturing process is labour intensive, with emphasis on producing biscuits like mama used to make at home,” said Raees. The Eet-Me Cookies factory garners incredible support from the community, extending the concept of family to our customers and staff.

Wedding, Engagements,  Birthdays, Religious Special Days, Family Gatherings, Matric Functions, Workshops, Seminars and many more.

We are inspired to give back to a cause we truly care about. We are looking to make a real impact and lasting difference to deserving causes.

Are you seeking creative collaboration. We have good news. As part of  our strategic plan, Eet-Me Cookies will revisit its Joint Venture / Reseller Partnership ideas in the new year. Watch this space.